Campaigns would usually consist of promoting the brands' products or services based on the brand's detailed specification. They could include any of the following exciting activities and opportunities:
- New product launches: This could include behind-the-scenes event invitations, previews, product photos, user trials, etc.
- Contests: This could include influencer contests and follower participation competitions, or use of hashtags.
- Promotions: Special deals, sales or discounts, usually tagged to a unique hashtag or code.
- Event coverage: Invitations to influencer or media events by the companies.
- Brand fan growth: Influencers to "take over" the Instagram accounts for brands and help to grow their fan base.